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Birch Tree Trail

 

The Birch Tree Trail winds through Edmonton’s River Valley, giving people a chance to slow down and see nature up close, right in their own backyard. We worked with the Edmonton Nature Centres Foundation and the John Janzen Nature Centre (JJNC) to design eight new interpretive signs that help visitors to both the JJNC and the river valley to notice and connect with the forest in meaningful ways.

 

Each sign combines clear, engaging content with custom visuals and a shared story thread. We used unique shapes to add a sense of whimsy and playfulness, while still honouring the landscape and quiet beauty of the trail. The goal was to spark curiosity and invite everyone to look closer at the trees, plants, and wildlife that make the Edmonton River Valley a special place.

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Edmonton Nature Centres Foundation

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2020

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Edmonton, Alberta

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Walking with Gratitude and Intent

At Fenwood Creative, our work is rooted in place. We share stories of the land across Turtle Island (North America). We honour the deep knowledge and enduring relationships that Indigenous communities hold with the land, water, and all living things. Their stories are inseparable from the places we interpret, and we are committed to uplifting Indigenous voices and centering them in our work. 

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We are grateful to live, work, play, and raise our families on Treaty 6 Territory (the traditional and current lands of the Cree, Saultaux, Nakota, Sioux, and Dene), the Métis Nation of Alberta Region 4, and the unceded traditional territory of the Ktunaxa Nation. We commit to listening, learning, and walking alongside Indigenous Peoples with respect and humility. 

© 2025 Fenwood Creative. All rights reserved. 

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