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Hatch & Release Program Branding

 

The Hatch and Release Program is a hands-on educational initiative where kids monitor and care for Atlantic salmon through the early stages of their life cycle before releasing them into the Exploits River. The program gives young participants a firsthand connection to salmon ecology, stewardship, and conservation.

 

We worked with the Environment Resources Management Association (ERMA) team to rebrand the program and develop a visual identity that reflects its playful, educational, and hands-on approach to learning. We created a logo and brand guide rooted in the salmon life cycle, stewardship, and experiential learning. The resulting visual identity connects the program to ERMA’s overarching brand while giving Hatch & Release a distinct personality that resonates with its young participants.

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Environment Resources Management Association

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2026

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Grand Falls–Windsor, Newfoundland

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Walking with Gratitude and Intent

At Fenwood Creative, our work is rooted in place. We share stories of the land across Turtle Island (North America). We honour the deep knowledge and enduring relationships that Indigenous communities hold with the land, water, and all living things. Their stories are inseparable from the places we interpret, and we are committed to uplifting Indigenous voices and centering them in our work. 

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We are grateful to live, work, play, and raise our families on Treaty 6 Territory (the traditional and current lands of the Cree, Saultaux, Nakota, Sioux, and Dene), the Métis Nation of Alberta Region 4, and the unceded traditional territory of the Ktunaxa Nation. We commit to listening, learning, and walking alongside Indigenous Peoples with respect and humility. 

© 2025 Fenwood Creative. All rights reserved. 

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